Softlogic enlivens Ja-Ela with Burger King and Softlogic Max

Mar 24


A new dimensional shopping experience came to life in Ja-Ela this week when two of the Softlogic Group’s retail operations -- Burger King and Softlogic Max -- joined forces in a single-location with a simultaneous opening in this suburban enclave.


Offering the characteristic robust dining choices synonymous with Burger King and the panoramic range of global electronics brands represented by Softlogic Max, the two stores in one building at 150, Negombo Road, Ja-Ela epitomise the breadth of offering and convenience that only Softlogic can deliver to consumers.


The two outlets were formally declared open by Softlogic Group Chairman Mr Ashok Pathirage in the presence of invitees and senior staff from the two retail operations. 


The opening of Burger King in Ja-Ela offers residents and passers-through a deliciously diverse menu for brunch, lunch or dinner, featuring world-renowned products like the Whopper – Burger King’s signature 100% Flame-Grilled Beef or Chicken Patty with Mayonnaise, Ketchup, Fresh lettuce, Tomatoes, Onions and Pickles all inside a five-inch sesame seed bun.


The restaurant’s extensive offering comprises the complete range of burgers, sides and includes matchless deals on its rice meals such as BK Rice at Rs 230, Royal Lunch at Rs 280 and the King Rice at Rs 380, giving customers a wide range from which to pick. A mouth-watering dessert menu starting at just Rs 50 for Soft Ice Cream cones extends to many firm favourites such as chocolate mousse, chocolate biscuit pudding and the scrumptious Hershey’s Sundae Pie which is available only at Burger King outlets.

A spacious Kids Play Area at the new Burger King Ja-ela outlet offers little visitors loads of fun on slides and other play items.

The outlet will be open daily from 10 am to 11 pm on weekdays and from 10 AM to midnight on weekends.


Meanwhile, the Softlogic Max showroom at the same location will be open from 9 am to 8 pm seven days of the week, offering shoppers one of the largest possible collections of consumer electronics brands under one roof for products such as TVs, home theatre systems, audio and video systems, refrigerators, washing machines, home appliances, kitchen appliances, built-In appliances, cookers and ovens, hoods and hobs, air conditioners, rice cookers and laptops.


The collection of brands represented at this showroom reads like a global ‘who’s who’ as it includes global heavy weights such as Panasonic, Samsung, Candy, Whirlpool, Softlogic Prizm, Microsoft, Philips, Acer, Apple, DELL and TCL.


Shoppers at Softlogic Max are eligible for numerous special offers and benefits such as discounts and interest-free instalments on credit cards issued by leading banks, discounts on full payment by cash or card, interest free instalments for hire purchase schemes and free giveaways.


Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates, with leading market positions in the country’s growing economic sectors: retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and today, employs over 9,000 people in its offices located in Sri Lanka and Australia.