Widely popular Softlogic Prizm TVs extend line-up of large screens for size buffs

Aug 20


Size does matter in television, in recognition of which, retail giant Softlogic has launched two new large screen TV models in its ‘Softlogic Prizm’ portfolio, enhancing choice and affordability for TV buffs.


Launched just one year ago, the Softlogic Prizm TV brand has grown in leaps and bounds in sales and has been widely accepted by customers throughout the island, the company said. The brand has witnessed phenomenal success with many customers opting to buy Softlogic Prizm TVs for their homes and business enterprises.


The company said this success is largely attributed to the trust customers place in Softlogic as a large corporate with extensive interests in the Retail sector and as a Group that offers customers the best choice in consumer durables and unmatched after sales service. From its inception Softlogic Prizm has been retailed across the wide Softlogic network island-wide, whose strong presence has made the brand accessible to customers around the country. 


With this promising customer demand for Softlogic Prizm TVs, Softlogic was encouraged to further expand its TV line-up to grow the brand further. The two new models in whopping 50 and 55 inches are offered at an unbeatable price of Rs 100,000/- and Rs 130,000/- respectively, making them the most affordable large screen, full HD TVs with VGA ports in the local market, the company said. This has revolutionized the TV market where all customers can now have access to a superior large screen TV at a very affordable price, which was something that only customers with higher disposable income levels could hope to have.


Backed by the same three-year warranty offered for global brands at Softlogic Max stores, the Softlogic Prizm large screen TVs match the design aesthetics and technical specifications of their substantially higher-priced counterparts, conforming to the mantra behind the phenomenal success of the Softlogic Prizm range in the market over the past 12 months.


With their arrival, the Softlogic Prizm range increases to 10 models in three categories, Smart-ready, Smart, and Smart 4K in screen sizes of 24, 32, 40, 43, 49, 50 and 55 inches.


“Large screen TVs have never been more affordable, and we have even more larger screens on the way,” said Shehan Zahir, Assistant General Manager – Product Development at Softlogic Retail (Pvt) Ltd. which owns the Softlogic Prizm brand. “We have witnessed a 35% growth in sales over the past one year, principally because of the unmatchable value for money proposition the brand represents, further strengthened by its sleek design and amazing picture quality.”


He said the rapid evolution of the way entertainment content is now produced and accessed requires large high definition screens and exceptional sound quality to maximise the experience, and fuels the demand for affordable large format TVs like Softlogic Prizm.


Softlogic offers attractive interest free hire purchase schemes, interest free monthly payment facilities via credit cards, buy-back discounts, and special cash discounts throughout the year.


A Softlogic Prizm Smart-ready TV can connect to the internet via a wired or a wireless connection and uses apps to stream videos, play games and access specific websites. Softlogic Prizm Smart TVs can be connected to the internet to access streaming media services. They can run entertainment apps, such as on-demand video-rental services, internet music stations and web browsers and provide direct YouTube access, direct social network access connecting to Facebook, Twitter and the like, The VGA port facility that enables the TV to connect to external devices, and sky share facility.


Softlogic Prizm Smart 4K TVs come with screens of 4K quality, also known as Ultra HD TV, which offers four times the clarity of a full HD TV. With four times the amount of pixels, they are able to display four times the level of detail. This is especially helpful on televisions that are 50-inches and above.


The complete range of Softlogic Prizm televisions is available at all 290 Softlogic and Softlogic MAX showrooms strategically located around the island.


Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates, with leading market positions in the country’s growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and employs over 9,000 people in its offices located in Sri Lanka and Australia.