ODEL and Softlogic Max extend shopping elegance to Negombo

Apr 05


The unique shopping experience that only the ODEL-Softlogic nexus can provide was extended to Negombo today with the opening of a new, brand-rich lifestyle store housing both ODEL and Softlogic Max in this popular resort city.


Combining a representative cornucopia of the ODEL offering and the global-brand consumer electronics spectrum of Softlogic Max, the 18,220 square foot showroom located at No. 221, Colombo Road, Negombo, is the 24thODEL store in Sri Lanka, and the 19th Softlogic Max outlet in the country.


The new ODEL store provides Negombo residents and visitors the ultimate shopping experience with all the popular departments – Ladies wear, Menswear, Backstage, Delight, LUV SL, International sunglasses and watches, Kids wear, Sportswear, Luggage and ODEL Home located in a thoughtfully designed floor plan that is both convenient and elegant. In keeping with ODEL’s characteristic offering, the Negombo store will house an array of international fashion brands coupled with firm local favourites.


The store’s international brand offering includes Pepe Jeans, Mothercare, US POLO, Allen Solley, Speedo and Crocs, alongside an extensive range of clothing and accessories from ODEL’s own private labels. On opening day all ODEL Loyalty customers would get a staggering 15% off on their purchases, in acknowledgement of their loyalty over the years, the company said.


“We are delighted to be in Negombo, a thriving and bustling town, which is a perfect location for a store of this nature,” said Mr Ashok Pathirage, Chairman of Softlogic Holdings PLC, who declared open the new store. “Residents of Negombo belong to a very cosmopolitan segment of the population and the city and its environs attract visitors from all over the world. Our expansion plan caters to the needs of both demographics and we are sure that the new ODEL and Softlogic Max store housed under one roof, with ample space, and a wide choice of shopping options that provide a great retail experience will be a very welcome addition to our loyal customer base in the area.”


Merging seamlessly with the ODEL shop floor, the Softlogic Max showroom displays an extensive range of products from some of the world’s most popular brands of electronics such as Panasonic, Samsung, DELL, Nokia, Acer, Blackberry, Usha, Candy, Whirlpool, Russell Hobbs, Vego, Philips, Godrej Apple, and TCL to name a few, and Softlogic’s own high-in-demand electronics brands ‘Softlogic Prizm’ and ‘Softlogic Maxmo.’


The product range encompasses sleek state-of-the-art TVs, home theatre systems, audio systems, refrigerators, washing machines, air conditioners, desktop computers, laptops, mobile phones, microwave ovens, home and kitchen appliances and many other items. Customer-friendly product displays and innovative lighting enhance the customer experience.


As is the practice of all Softlogic and Softlogic Max showrooms, the new store will have numerous special offers and benefits such as discounts up 50% on cash payments and special savings up to 35% plus 0% interest instalment schemes up to 36 months on credit cards issued by all leading banks. Customers can also enjoy unmatched hire purchase schemes and incredible free gifts with their purchases.


Sri Lanka’s favourite department store by far, the ODEL chain is led by its flagship store at Alexandra Place and now comprises of ODEL stores at Majestic City, Nugegoda, Kohuwala, Thalawathugoda, Mt. Lavinia, Moratuwa, Panadura, Battaramulla, Wattala, Ja-Ela (K Zone), Kiribathgoda, Kalubowila (ODEL Home), Kandy City Centre, Negombo and ‘Luv SL’ stores at the Dutch Hospital complex in Colombo, at Crescat, Centara Ceysands Resort & Spa Bentota, the Galle Fort, Queen’s Hotel Kandy, Negombo and Pinnawala and the Bandaranaike International Airport (BIA).


The aggressive growth of the Softlogic Group’s Consumer Electronics retail network has resulted in 19 Softlogic Max showrooms and 220 Softlogic outlets across the country to date. Holding Authorised distributorships of key global electronics brands, Softlogic stores provide very attractive special offers on their products.


Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates with leading market positions in the country’s growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and today, employs over 9,000 people in its offices in Sri Lanka and Australia.