As the rapidly expanding Sri Lankan middle class demands better products and bigger brands, the Softlogic Group is perfectly placed to profit. Our Retail Sector holds authorized distributorships for the world’s best brands in the consumer electronics, branded apparel, and furniture subsectors.

Our portfolio of consumer electronics brands includes Panasonic, Samsung, Onida, Candy, Cornell, and Ignis. Levi’s and Nike, Mango and Giordano are some of the leading brands that comprise our branded apparel subsector while a selection of the world’s best brands, such as SB Furniture, King Koil, and Sheridan, make up our Furniture subsector.
 
Our multi-brand, muli-channel strategy allows us to stay ahead of evolving consumer preferences by giving them a choice of diverse brands, products and special offers. Furthermore the robust fast tracked retail expansion strategy aggressively pursued by the Group to firmly establish Softlogic as a key player in the Retail industry is set to pay steady dividends with greater access to a larger customer base. Given the relatively low penetration rates of branded products in the burgeoning Sri Lankan market and the opportunity to establish the country as a regional retail hotspot, we are confident that the future of the Softlogic retail arm will be bright.